As we have such a variety of customers from all over the world, we thought we'd explain how our pricing works.
VAT is a 20% tax on top of our prices which applies to certain territories. We pay this directly to the government - unfortunately we have no choice but to charge this.
As we're based in the UK, we have to charge VAT to customers within the UK. This will be automatically added at the checkout when you enter in your delivery address. If you're a VAT registered business, then you can claim the VAT back.
If you're based outside of the UK - the USA or EU for example, we won't charge you VAT. This will be automatically calculated at the checkout.
For a full list of countries that are charged VAT, you can find out more here.